Far East Hospitality Launches New Luxury Brand

Singapore, accommodation, Far East Hospitality

The Far East Hospitality group which has a portfolio of nine brands including Travelodge Hotels and Vibe among others, is slated to launch in the second quarter of 2020 its first Clan Hotel property in Singapore. The new brand is a modern luxury hotel with a nostalgic story to tell.

Far East Hospitality, one of Singapore’s leading operator of hotels and serviced residences, announced at ITB Asia 2019 the launching of a new brand, called The Clan. Arthur Kiong, Chief Executive Officer, Far East Hospitality, introduced upcoming modern luxury hotel – The Clan Hotel Singapore. The latest brand to be added to Far East Hospitality’s portfolio, The Clan Hotel anchors the group’s vision in rethinking what luxury means for a new generation of travellers.

Travellers aged between 25 and 44 years old make up an average 41% of international visitor arrivals recorded over the last six months. This is an up-and-coming generation with 57% placing travelling and seeing the world at the top of their list of aspirations. “Discerning and savvy, they are willing to pay reasonably more to enjoy unique or memorable experiences. This new generation of travellers defines luxury beyond the traditional sense,” said Mr Kiong.

He added, “To meet the growing momentum of experience-driven travel, we challenged ourselves to introduce a new perspective on luxury with The Clan Hotel. Through carefully curated touchpoints, we want to connect more travellers to unique experiences that deliver both a deeper cultural connection and a strong sense of place—staying true to our customer-centric approach of Singapore-inspired hospitality.”

Slated to open in the second quarter of 2020, The Clan Hotel Singapore is the first property to be launched under the new brand. A modern luxury hotel, The Clan Hotel Singapore draws inspiration from a bygone era and the pioneering spirit of hope, aspiration and comradeship that prevailed and built this nation. Every aspect of the hotel is designed with authentic touches to evoke a sense of kinship and community—where guests are treated as insiders, and part of a club with like-minded people.

[Photo: View of The Clan Hotel from Club Street at Blue Hour by Jeryl Tan]
The 324-room property has an inventory comprising four room types: Superior Room, Deluxe Room, as well as the Premier and Grand Premier Room, which are part of the hotel’s MASTER Series rooms that offer highly customised services to inspire a sense of belonging at every step of the guest’s travel journey. These include immediate room check-in services at the airport with limousine transfer or luggage forwarding, a welcome tea ceremony serving Chinese tea and traditional snacks, and turndown services with blooming flower tea and essential oil rollers.

The hotel is sited at the crossroads of culture and commerce, and only minutes away from commercial buildings in Raffles Place, Collyer Quay and One Fullerton; heritage streets around Far East Square, Telok Ayer Street, Amoy Street, Club Street, Ann Siang Hill, Lau Pa Sat and Chinatown; as well as uniquely Singaporean sights such as the Marina Bay and Gardens by the Bay.

Further establishing itself as a conduit between guests and the community within its vicinity, Mr Kiong also introduced The Clan Keeper Collective, a network of keepers and creators of culture, tradition and craft in Singapore.

To bring to life the best of local experiences for its guests, The Clan Hotel Singapore will be collaborating with these artists to create authentic touchpoints that represent Singapore-inspired hospitality. These include customised in-room dining experiences, personalised precinct tours, photo walks, and food tours, as well as shoe-shining services. These collaborations are set to be unveiled over the course of next year.