Visit Malaysia 2020 is at the heart of the marketing campaign presenting at World Travel Market in London. All the events of the visit year were finally highlighted to the public.
Tourism Malaysia chairman Ahmad Shah Hussein Tambakau highlighted that “Malaysia tourism participation at WTM is significant as we promote the Visit Malaysia 2020 campaign with targets of 30 million tourists and RM100 billion or approximately 18 billion pounds in terms of tourist receipts. This campaign focuses on ecotourism, arts and culture, befitting with the National Ecotourism Plan 2016-2025 and the National Culture Policy.”
More than 100 events have been lined up for next year’s celebrations to showcase Malaysia’s diverse culture and traditions. These include the Malaysia Open House (Chinese New Year, Aidilfitri, Deepavali and Christmas), Thaipusam, Tadau Kaamatan and Gawai Festival (Harvest Festival), George Town Festival, Rainforest World Music Festival, Regatta Lepa and Selangor International Indigenous Arts Festival, to name a few.
One of the key events lined up is the Asia Golf Tourism Conference (AGTC) on 30 March to 2 April 2020 organised by the International Association of Golf Tour Operators (IAGTO). Malaysia has been positioned as an exciting and affordable year-round golf destination, and this conference is expected to raise Malaysia’s profile further.
Malaysia is also proud to host two other high-profile business events in 2020 namely the PATA Adventure Travel Conference and Mart and the Asia Pacific Economic Cooperation (APEC) Leaders’ Summit. Both these events are expected to shine the limelight on Malaysia.
In terms of attractions and offerings, Malaysia’s 13 states offer varied experiences. Melaka’s historic sites, Penang’s gastronomic offerings, Pahang’s thick rainforests, Sabah’s natural landscapes, and Sarawak’s exotic cultures – these are some of the exciting possibilities awaiting tourists to Malaysia next year.
In addition, numerous new hotels will be open to accommodate tourists. Among the new hotel openings are Anantara, One&Only Resort and Hard Rock Hotel in Desaru Coast in Johor; Sheraton Imperial; Conrad Kuala Lumpur; and Pavilion Hotel managed by Banyan Tree. Three AC Hotels under the Marriott brand are also expected to open soon.
As part of the promotions in London, Tourism Malaysia has launched the Visit Malaysia 2020 Bus and Taxi Wrap campaign to provide the visibility needed to push Malaysian holidays and destinations in this market.
In parallel to the Visit Malaysia 2020 campaign, the government is also promoting the Malaysia Year of Healthcare Travel. Malaysia is receiving strong interest as a health and wellness destination, welcoming 1.2 million healthcare travellers in 2018 alone.
“The Malaysia Year of Healthcare Travel campaign will showcase Malaysia as a world-class destination for healthcare and wellness for all, through excellent health services and unique tourism experiences. Our expertise in Malaysia covers the areas of oncology, cardiology and fertility treatments,” says the Chairman of Tourism Malaysia.
To facilitate travel to Malaysia, Tourism Malaysia is working with international airlines to increase connectivity. Currently, the London-Kuala Lumpur route is served by both British Airways and Malaysia Airlines k. Through the Joint International Development Tourism Programme (JITDP), Malaysia has signed an agreement with Etihad Airways to increase accessibility to Malaysia. Further partnerships with other airlines are also in the pipeline.
Similarly, Tourism Malaysia is engaged in discussions with key industry players including TUI, Kuoni and British Airways to develop more holiday packages and drive traffic to the tropical holiday destination.
“The Malaysian Government recognizes the importance of tourism industry to the economy and the Prime Minister has given his full backing for the Visit Malaysia 2020 campaign, calling it a national mission that the citizens, public and private sector must engage in and support,” adds Ahmad Shah Hussein Tambakau.