In conjunction with Visit Malaysia 2020 (VM2020), Tourism Malaysia has launched the VM2020 Website Campaign which can be accessed at vm2020.malaysia.travel.
The campaign is a digital initiative by Tourism Malaysia to support the Visit Malaysia 2020 campaign and to portray Malaysia as one of the top destinations to visit in 2020.
Musa Yusof, Director General of Tourism Malaysia said, “With an enhanced digital experience and experiential content, we hope to entice more international and local tourists to visit the various destinations in our country, in support of Visit Malaysia 2020.”
The campaign aims to feed both the international and domestic travellers with valuable information on Malaysia’s numerous tourist attractions, including recommended destinations, ‘must-try’ meals, travel itineraries, and things to do in Malaysia.
Users are able to know more about Malaysia through diverse informative articles which have been categorised into adventure, wildlife, nature, islands and beaches, waterfalls, caves and forests, food, and family, among others.
Other information such as deals and packages as well as events and happenings in the year 2020 are also featured in the website.
A unique feature of the website campaign is the “Insta Worthy” section which is powered by user-generated content (UGC). Travellers’ Instagram photos and videos may stand a chance to be featured in this section, as long as they are tagged with Tourism Malaysia’s official Instagram page (@malaysia.truly.asia) and includes #VisitMalaysia2020, #MalaysiaTrulyAsia and #CutiCutiMalaysia hashtags upon posting. All photos and videos included in the section will be credited to the original user. The goal of including the ‘Insta Worthy’ section is to strengthen the relationship with the community, especially with millennials.
The addition of new exclusive features are also planned for the future development of the campaign, while content for the website will be updated from time to time to share fresh news.
A chatbot will be utilized to provide FAQs and is expected to provide an enhanced user experience across the website. Besides that, industry players will be introduced to an online form submission as an efficient platform for all merchants to submit their special deals and packages to be promoted in the VM2020 website. The campaign also aims to boost community engagement and extend the implementation of UGC by developing a platform for travel experiences and recommendations submission.