Expansion Unveiled for Asiatique The Riverfront in Bangkok

Bangkok, Thailand, shopping mall, Marriott, accommodation

AWC chief executive and president Wallapa Traisorat (centre) with AS+GG co-founder Adrian Smith (second left) at the signing ceremony in Bangkok (photo: Bangkok Post)

A new Bangkok iconic tower from international architecture firm Adrian Smith + Gordon Gill Architecture (AS+GG) will work with local Thai architectural cabinet for the expansion of shopping precinct at ASIATIQUE The Riverfront.

Asset World Corp (AWC), the property arm of billionaire Charoen Sirivadhanabhakdi’s TCC Group, unveiled this week on the further development of ASIATIQUE The Riverfront, a major tourist attraction opened seven years ago in the former historical port of Bangkok. The commercial precinct is popular with its riverfront view and its old warehouses turned into restaurants.

AWC Chief executive and president Wallapa Traisorat said the mixed-use project on the Chao Phraya riverside will be the new tourism benchmark for Bangkok and Thailand. The development includes collaboration with both local architecture firms like A49 and Urban Architects, as well as the world-renowned AS+GG.

Mrs Traisorat highlighted that the future expansion will be resolutely contemporary with a new skyline will consist of an 800-room five-star hotel under Marriott International and a six-star hotel and residential area under one of Marriott International’s luxury brands, The project will also integrate (another) retail and commercial space while the future tower will also comprise a viewing platform.

The company is conducting research on a landmark tower that could possibly be the tallest building in Bangkok, boasting at least 100 storeys, thanks to partnerships with specialists like AS+GG. The total investment is estimated to represent at least one billion US dollars (THB30 billion). AWC Chief Executive voiced confidence that the project would become a new magnet for tourists.

Adrian Smith, co-founder of AS+GG, said the practice’s expertise in tall buildings will help it design and develop the project into a world destination, creating a building that represents Bangkok and Thai culture. AS+GG has designed a number of landmark structures, including Central Park Tower in New York; Dubai’s Al Wasl Plaza, which will host World Expo 2020; and skyscrapers in China such as Zifeng Tower in Nanjing, Jin Mao Tower in Shanghai and Wuhan Greenland Centre in Wuhan. The architectural cabinet also created one of the world’s highest towers, the Burj Khalifa in Dubai.