Business activities of ATF 2020 TRAVEX, between top travel and tourism suppliers across all 10 ASEAN destinations – Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Viet Nam – plus India, and global buyers started on January 14, 2020.
Held in conjunction with official meetings by ASEAN NTO, ministerial delegates, association boards and tourism groups hosted since January 12, TRAVEX is ATF’s 3-day Travel Exchange component. The business-led exhibition is dedicated to showcasing ASEAN destination products and services and promoting inbound and intra travel within the region, coupled with structured appointments between ASEAN sellers and buyers as well as media from 43 countries including Australia, Azerbaijan, China PR, France, Germany, Hong Kong, India, Latvia, Macedonia, South Korea, Sweden, Poland, Russia and United States.
“Visit Malaysia 2020 will be featured at ATF 2020 TRAVEX. We are eager to invite all industry players to unite and welcome 30 million tourist to Malaysia through the focus on sustainability tourism, arts and culture,” commented Noran Bin Ujang, Director of International Promotion – South East Asia of Tourism Malaysia.
Said Kyaw Pyay Oo, Managing Director of Asian Tour Co., Ltd., Myanmar, “Our purpose for attending ATF 2020 is to seek partnerships with adventure and incentive travel suppliers, DMCs, green product & service providers and establish connections with hotels and resorts and travel management companies.”
Among this year’s event highlights is a business speed-dating segment – a newly-added feature to the TRAVEX programme – provided plenty of opportunity for delegates to build their lead generation network ahead of exhibition and appointment days that commence on 15 and 16 January.
To optimise on-site efficiency, all exhibitors and buyers were able to schedule up to 100% of their appointments prior to arriving in Brunei.
Also debuting at this year’s ATF TRAVEX is Singapore Tourism Board’s (STB) Campfire Sessions focusing on Muslim Travel, taking place tomorrow morning and afternoon at the Singapore-branded Buyers Lounge. Co-Founder of Have Halal, Will Travel, Mikhail Melvin Goh and Chief Executive of CrescentRating & Halaltrip, Fazal Bahardeen will be touching on topics spotlighting Singapore as a Muslim-friendly travel destination, as well Muslim-Travel trends, alongside moderator Ms Dawn Ng, STB’s Area Director of Malaysia & Brunei.
Said Minister of Primary Resources and Tourism, Brunei, Dato Seri Setia Awang Haji Ali bin Apong, “As we look towards the next decade of a more prosperous and relevant ASEAN, member states must continue to collectively innovate and seek meaningful initiatives to increase tourism growth while retaining the heritage, tradition and identity that make us unique for future generations. This 2020, with Brunei Darussalam hosting the ATF, we welcome you to explore a country where you can trek into unspoilt rainforests and experience the tranquil beauty of our lush greenery, as well as dive amongst abundant coral reefs and historic shipwrecks. Your Bruneian adventure awaits!”