Accor has announced a new strategic partnership between its new lifestyle loyalty programme, ALL – Accor Live Limitless and South East Asia’s leading super app, Grab. The deal brings together two of the biggest names in hospitality and technology to give members access to rewards and benefits including the ability to transfer points across programmes and make travel more seamless.
ALL offers members access to a holistic ecosystem of experiences across hotels, bars and restaurants, nightclubs, sporting events, entertainment, food festivals and more. The partnership means GrabRewards members can already use their points to access “money can’t buy” experiences through Accor’s 39 brands, and ALL members will soon be able to redeem their points for GrabRewards partner benefits.
Since launching in 2012, Grab has become one of the most successful start-ups in South East Asia and has become the largest ride share provider in Malaysia, Singapore, Indonesia, the Philippines, Vietnam, Thailand and Myanmar, all countries where Accor is a leading hotel operator. Both companies are focused on innovation and disruption and the partnership will make it more seamless for members to live their lives daily, not just when they travel.
Michael Issenberg, Chairman & CEO Accor Asia Pacific, “GrabRewards is the perfect partner for ALL, especially in South East Asia, where both companies have a strong and fast-growing presence. This strategic partnership will help Grab’s 32 million users to utilise their rewards points at Accor hotels and resorts, restaurants and bars and to access a wide range of lifestyle experiences including concerts, food festivals, sporting events and exclusive ‘money can’t buy’ events designed by ALL. At the same time, we know our ALL members are big users of GrabRewards and they will be able to seamlessly order cars when they travel, arrange deliveries and process payments via the GrabRewards app.”
To enjoy the benefits from this new partnership:
- Members need to link their programmes;
- Existing members of both programmes can transfer 1,900 GrabRewards points for 160 ALL points;
- Non members of either programme can join on all.accor.com or grab.com
ALL currently has 62 million loyalty members globally including over 19.4 million in Asia Pacific.