In just one year time, Travelodge has opened three new properties in both Malaysia and Singapore. The company is now planning further developments in Malaysia by targeting locations such as Johor Bahru, Kota Kinabalu, Kuching and Melaka over the years to come.
Travelodge Hotels Asia (TLA), which independently owns and manages the Travelodge brand aims to have 15 hotels here by 2025, affirming its commitment to and confidence in the Malaysian and Singaporean middle-class hotel market. The company aggressively expanded its presence in Malaysia since 2018. That year, it opened its first properties in Kuala Lumpur in the commercial heart of the Malaysian capital. Travelodge Bukit Bintang is located in the shopping district of Bukit Bintang while Travelodge Central Market is next to the historical town of Kuala Lumpur. The first property has 168 rooms while the second one has 198 rooms.
In February last year, Travelodge Georgetown in Penang was opened to the public. Designed to appeal to self-sufficient and savvy travellers, Travelodge Georgetown is situated on Macalister Road in the UNESCO heritage enclave of Georgetown, Penang. The 131-room hotel is a 30-minute drive from the Penang International Airport.
At the end of last year, Travelodge finally opened its fourth hotel in Malaysia, Travelodge Ipoh. “We are thrilled to kick off 2020 with the opening of our fourth Travelodge hotel in Malaysia in just under 18 months. Our entry into Ipoh is fuelled by our confidence in the city’s growth prospects to become one of the country’s top destinations in the coming years,” explained to Malaysian newspaper the New Straits Times Marcus Aw, managing director of Travelodge. The property is the only international hotel brand in town.
Travelodge Ipoh is situated close to the city’s business district and famous tourist attractions such as Concubine Lane, Mural Art Lane, Perak Tong Cave Temple, Kellie’s Castle and Gua Tempurung. It offers 268 newly refurbished rooms, two meeting rooms, three ballrooms, and a grand ballroom, targeting leisure and business travellers.
Aw said, as the country pushes for a huge tourism drive with an ambitious target of attracting 30 million international visitors and RM100 billion in tourist’s receipt for Visit Malaysia 2020, there is far more headroom for growth, especially for global midscale hotel brands that cater to value-conscious travellers. The company has further plans to introduce the Travelodge brand to other cities such as Kota Kinabalu, Melaka, Johor Bahru, and Kuching
“We are very excited about our long-term prospects in this market. With four hotels and a strong infrastructure already in place, we have a great platform to accelerate our footprint and advance our growth ambitions across Malaysia,” he said.
The company also just completed the transformation of its Singaporean property. Located at Harbourfront, the property is the first Travelodge hotel in Singapore. Formerly known as the Bay Hotel, the 319-room hotel has been rebranded last August and underwent a six-month major refurbishment and rebranding programme to upgrade the current property. The refurbishment and rebranding work focused on the guest rooms, main public areas such as the lobby and guest drop-off point, as well as the all-day dining restaurant.