After a successful year in 2019 with total arrivals reaching 18 million international travellers, Vietnam is now looking at attracting 35 million visitors by 2025 and even 50 million international travellers by 2030. This is a very ambitious target but tourism already more than doubled in less than a decade…
Vietnam Prime Minister Nguyen Xuan Phuc just approved this week a tourism development strategy until 2030. The strategy comprises two steps. The first one targets 2025 and aims to turn Vietnam into a renowned destination, ranking among Southeast Asia three top countries in terms of tourism development and among the top 50 nations with the highest tourism competitiveness in the world.
Tourism revenues are expected to reach VND1,700-VND1,800 trillion (US$77-US$80 billion), contributing 12%-14% to the country’s gross domestic product and creating about 5.5-6 million jobs. By 2025, the country expects to be visited by at least 35 million international tourists and 120 million domestic holidaymakers. This will be an enormous jump compared to 2019 where total international arrivals to the country reached 18 million. For 2020, Vietnam forecasts a total of 20.5 million international visitors. Tourist arrivals are then due to almost double between 2019 and 2025.
By 2030, Vietnam sets a target to make tourism a spearhead and sustainable economic sector and become one of 30 countries in the world with the best tourism competitiveness.
The tourism sector is projected to earn VND3,100-VND3,200 trillion (US$130-US$135 billion) and create 8.5 million jobs by 2030. Vietnam looks to attract at that time 50 million foreign travellers as well as 160 million domestic tourists.
To realise the set goals, the overriding priority will be given to the completion of tourism policies, as well as development of infrastructure, tourism workers and products.
The strategy also attaches importance to public-private partnerships in sustainable tourism development. Advanced technology and high-quality human resources are seen as breakthrough elements to build a professional, quality and competitive tourism industry.
Marketing activities will continue to be developed to Vietnam’s major source markets such as the ones in Northeast Asia (China, Japan, Korea and Taiwan), in Southeast Asia (Thailand, Singapore, Malaysia, Cambodia) as well as in Europe (Russia, UK, France, Germany, Holland, Spain, Italy). Marketing activities will be also expanded to Australia, North America and India for further market expansion.