Sunway’s “Ke Sana Ke Sini Ke Sunway” domestic tourism package has recorded sales of more than 10,000 room night stays, with 5,000 room night stays sold within the first 72 hours alone after the campaign’s launch.
Sunway Group had launched the “Ke Sana Ke Sini Ke Sunway” campaign on July 6, 2020 in tandem with the government’s reopening of tourism sectors and interstate travel. The campaign will end on July 20.
The package is currently being offered at a 70% discounted price of RM499 from the normal price of RM1,599 for a two-night stay at Sunway Pyramid Hotel for two adults and two children, entrance tickets to Sunway Lagoon for two adults and two children, and welcome treats and Family Fun Activity vouchers worth RM200 from Sunway Pyramid.
The package for locals is also in line with the government’s efforts to boost tourism, especially with a tax relief of RM1,000 for domestic tourism that was announced earlier.
Sunway Malls and Theme Parks chief executive officer HC Chan said Sunway is forecasting a healthy growth in momentum as domestic travellers are taking the advantage to rediscover Malaysia after the movement control order (MCO) and conditional movement control order (CMCO) were lifted.
“Domestic tourism is a sizeable market. The domestic tourism expenditure grew 11.5% to RM103.2 billion in 2019, marking the fourth consecutive year of double-digit growth before the Covid-19 outbreak. We look forward to shift a portion of outbound tourism expenditure to domestic tourism expenditure.
“Certainly, there is an enormous upside for domestic tourism when one looks at both numbers. Domestically, you see a healthy growth and for the outbound segment, potential conversions as international borders are still largely closed. Since the campaign’s launch, Sunway Pyramid Hotel has registered a booking occupancy of 80%,” Chan added.
Chan attributes the success of the campaign to the confidence of the travellers in Sunway Group’s stringent health and safety protocols.
“We have invested RM 30 million in health and safety training, fittings, and other SOPs. In addition, Sunway City Kuala Lumpur is an integrated development with malls, theme parks, hotels and other businesses; and it makes good sense to leverage and deliver a better value proposition as far as tourism is concerned”.
“The syngergistic tourism components work seamlessly together to provide an attractive value-for-money domestic tourism package,” he added.
This is in line with national trends. In the latest figures presented by Tourism, Arts and Culture Minister Datuk Seri Nancy Shukri, the tourism sector has seen an upsurge, with hotel reservations nationwide rising up to 30.74% until June 2020