PATA Creates a Crisis Resource Centre (CRC)

PATA, ASEAN, marketing, COVID crisis, recovery

To help his members and the tourism industry in Asia Pacific to recover from the devastating COVID-19 pandemic, PATA launched its CRC, Crisis Resource Centre, a digital resource to help managing the current crisis…

The “CRC” is a digital resource that was launched by the Pacific Asia Travel Association (PATA) in 2020 in response to our member’s urgent need for crisis leadership.

The CRC is a digital resource that was launched by the Pacific Asia Travel Association (PATA) in the early months of 2020 in response to members’ urgent need for crisis leadership and trust information during the initial stages of the COVID-19 outbreak.

The long-term vision of the CRC is to lead, coordinate and sustain a comprehensive world-class digital resource for crisis response, management, and recovery for the Asia Pacific Travel Industry.

In the immediate-term, PATA believes that Asia Pacific will be the leading force of tourism’s global recovery from COVID-19, as both an inbound destination as well as robust source market.

The CRC offers then tools and resources to help weathering at best the most dramatic crisis ever faced by tourism.

The CRC provides action-oriented interactive multimedia content that is focused on crisis preparedness, management, and recovery for destinations and other tourism enterprises across the Asia Pacific.

Our core audience is destination management organisations, though the content is directly applicable to businesses of all types and sizes across the tourism supply chain.

Some of the Tools and Resources currently available on the CRC include:

  • The PATA Recovery Planner: this is a guidance tool to create a personalised Five-Phase COVID-19 Tourism Recovery Plan
  • Communication Strategy Guide: This guide will provide users with practical advice on how to plan and implement a communication campaign which will build credibility and trust with key audiences during COVID-19
  • The Crisis Communication Planner: This guide will help you learn how to create a robust crisis communication plan to ensure you are better prepared to engage and reassure key audiences when the next crisis hits.
  • Sector Resource Kits: Currently PATA identified four COVID-19 specific Sector Kits available, that focus on how to reignite the recovery for destinations in the sectors of hospitality, aviation, SMEs and tour operators.

The CRC has thus far been generously supported by the Asian Development Bank (ADB) and Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ). More information can be found under crc.pata.org.