A recent study has found that Gojek’s on-demand transportation service is an integral part of people taking public transportation in urban areas like Jakarta and its surrounding.
Gojek’s internal data show one in two Gojek users takes into consideration an app integrating all transportation services to reach public transportation hubs, such as Transjakarta bus stops, KRL stations and MRT stations. The study reveals that the number of trips has increased 46 percent per year.
Additionally, GoRide and GoCar’s 2019 trip history data also show a sevenfold increase in users of the two services to access the MRT station in Lebak Bulus in South Jakarta from their homes and offices since the official opening of the station last December.
The 11 main railway stations across Jakarta have become the most frequently ordered starting points and destinations by GoRide users in Greater Jakarta.
“This trend shows that GoRide and GoCar services have become an important part in complementing public transportation. They match mobility’s needs of people living in urban areas such as Greater Jakarta,” Gojek Group head of transport Raditya Wibowo said.
The role of on-demand online transportation as part of the public transport offer is further supported by academic research.
Muhammad Zudhy Irawan, a lecturer at Gadjah Mada University’s (UGM) Engineering School as well as a researcher at the UGM Transportation and Logistics Study Center, shows in a research dated of February 2020 that most users of public transportation typically use two ride-hailing applications at the same time.
However, according to Muhammad’s research, Gojek has two-and-a-half times as many loyal users as there are users for other ride-hailing apps. This is equivalent top a market share of 45 per cent. The success reliers on the high availability of Gojek’s drivers, the excellent service they give users, as well as the user-friendly application, along with its ample digital safety and security.
Both GoRide and GoCar are Indonesians’ first choice when it comes to connecting the first-mile-last-mile destinations for public transportation users in Jakarta and its satellite cities.
In fact, based on Gojek data, two-wheeled service GoRide and four-wheeled service GoCar help saved as much as 40 percent of the total travel time by connecting to and from various public transportation points such as the MRT, commuter line and Transjakarta.
According to Raditya, to improve the integration of multi-modal transportation, Gojek has also presented its latest GoTransit technology solution.
“The solution helps our users to plan and monitor trips to or from various public transportation hub points through integrated route recommendations and operational information. Later on, the GoTransit service will enable bookings and purchases of multimodal transportation tickets. We believe that more connected trips will encourage more people to travel using public transportation,” Raditya said.
Central Indonesian Transportation Society (MTI) secretary-general Harya S. Dillon also pointed to the importance of intermodal transportation integration.
“The presence of online transportation provides more value than was previously obtained from private transportation. This value must be maximized through intermodal integration as a first-mile-last-mile connecting segment,” Harya said.
According to Harya, the integration will allow public transport users to travel more smoothly, minimizing the amount of private vehicles on the road.
To support this mission amid the COVID-19 pandemic, Gojek has complemented its non-technological solutions with health and safety protocols.
“We already have 35 designated zones where drivers and customers can maintain their safety, health and hygiene while using Gojek across Greater Jakarta,” said Raditya.
“Here, people take body temperature measurements for customers and partner drivers, manage queues while observing physical distancing, providing hand sanitizer and hair nets, as well as distributing face masks freely to users who run out of their supplies,” Raditya said.
He added that Gojek had become the first on-demand application providing this kind of health service to customers.