Malaysia Minister of Tourism Highlights Plan for Reopening Tourism with “Safe” Countries

Malaysia, post COVID, domestic tourism, marketing

Nancy Shukri, Malaysia Minister of Tourism, Arts and Culture

Malaysian newspaper “The Star” reported this week about the plan by Malaysia Minister of Tourism Nancy Shukri for a reopening of the country to tourists coming from safe countries designated as “green zones”.

According to Malaysia local newspaper “The Star”, the proposal to reopen travel routes with green zone destinations abroad is due to be presented by the Minister of Tourism Nancy Shukri to the National Security Council next week.

The Tourism, Arts and Culture Minister said they had been tasked to look into green zone destinations and would present their proposals and standard operating procedures (SOPs) when they were ready. “It should be ready by the middle of next week for us to propose to the National Security Council.

“That is the status at the moment,” she said during a press conference on August 26 which highlighted the new TV marketing campaign “Cuti-Cuti Malaysia” aimed to attract more domestic travellers.

The campaign is one of Tourism Malaysia’s initiatives to revive a sector severely affected by the pandemics. Five promotional videos were produced, highlighting several tourism themes and products such as islands and beaches, diving and underwater activities, nature and adventure, as well as food.

The video will be broadcast on mainstream media and all social media platforms.

Nancy added that the ministry was in talks with ambassadors of other nations on reopening travel routes, adding that these countries were Japan and Singapore.

“This is going to be a continuous initiative,” she said.

She also said they had been working on “travel bubbles” for green zone destinations in the past one to two months.

However, the plans could not proceed as several countries such Australia saw a re-emergence of the coronavirus.

“Looking at that, we can’t just look at the country but also work with specific destinations,” she added to the newspaper.

(Source: The Star)