PATA has renewed its preferred partnership with comScore, a leading cross-platform measurement company that measures audiences, brands and consumer behaviour everywhere. PATA CEO Dr. Mario Hardy said, “Data is increasingly essential in today’s business environment [Read More…]
Looking forward, being visionary and not just sticking to short-term trends. This is the most important task for the Pacific Asia Travel Association according to its CEO, Dr. Mario Hardy in an exclusive interview with [Read More…]
Revelations about acts of sexual harassment and violence by Hollywood tycoon Harvey Weinstein have had a ripple effect around the world, with many women asking for justice. The Pacific Asia Travel Association (PATA) will advocate [Read More…]
The Pacific Asia Travel Association has appointed Miss Jie Cheng (JC) Wong as Young Tourism Professional Ambassador effective January 1, 2017. This new role has been created as part of the Association’s continuing commitment to [Read More…]
Southern Laos was distinguished as a winner of the PATA CEO Challenge 2016 and will share the award and the marketing support of TripAdvisor with the other winner, Meishan (Sichuan, China). The second PATA CEO [Read More…]
Covering 44 destinations within the Asia Pacific region, PATA’s latest Annual Tourism Monitor (ATM) provides a comprehensive perspective on the shifts and changes occurring within the Asia Pacific international travel sector over the past five [Read More…]
The Pacific Asia Travel Association (PATA) is pleased to announce a Preferred Partnership agreement with mobile virtual network operator Flexiroam Asia Limited. Flexiroam is a new breed of telecommunications company that enables travellers to bypass roaming [Read More…]
n line with the United Nations (UN) General Assembly’s adoption of 2017 as the International Year of Sustainable Tourism for Development, the Pacific Asia Travel Association (PATA) will have a primary focus on the ‘Young [Read More…]
PATA Travel Mart (PTM) 2016 is to feature a Bloggers’ Forum on September 7. The association is joining forces with the Professional Travel Bloggers Association (PTBA) to organise the Forum as part of PATA’s signature [Read More…]
Andrew Jones, Guardian (CEO) of Sanctuary Resorts, Hong Kong SAR, has been elected at PATA Annual Summit in Guam as the Chairman of the Association’s Executive Board. He replaces Kevin B Murphy who was elected [Read More…]
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